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e-Learning:
Privacy Control of Personal Information: The Economic Benefits of Adopting an Enterprise-Wide Permissions Management Platform Ongoing advances in information technology may cause general consumer concern about data privacy, but such technology also provides new opportunities for companies seeking to increase trust and brand equity with their customer community. Historically, the cost of getting a consumer's permission prior to data usage was so great that it was more efficient to let a business "own" the customer information it collected. But the increasing efficiency of modern data exchange technologies brings with it large reductions to these costs. Businesses can now obtain and apply customer permissions at a lower cost than ever before, and certainly for less than the cost of being involved in a class action lawsuit. In this article, we'll examine how technology has changed some of the economic paradigms that surround privacy, and then explore how Web services can increase the trust between businesses and their customers. Personal Privacy for Computer Users In this short paper, ordinary, non-technical users can get a sense of the fundamental issues that face all of us as we try to strike a balance between efficient commerce and our concerns about personal privacy. Privacy vs. Personalization Online businesses face a delicate balance between strong consumer demand for privacy protection and a real consumer desire for personalized treatment. Successful businesses must collect relevant information; and use it properly as a competitive tool. As consumers become more comfortable online, they are increasingly open to providing personal information to their favorite Web sites. But, they are stridently demanding that this information be used to enhance their experience — and that the information is not used in ways that abuse a privileged relationship, or even be subject to a perception of abuse. And, you don't get a second chance if you get it wrong. Preparing for the Privacy Rush Enterprises are now deploying applications and procedures to support Internet based interactions and transactions. And to truly leverage the huge investments to leap to the Internet, most enterprises will need to bring along existing customers, suppliers, partners, and employees. But while the current customers may gladly make the transition with the enterprise, new Internet-savvy customers may be reticent. The difference between the old and new worlds is privacy. Customers demand it, but many enterprises are reluctant to assure that personal information will be handled appropriately. For those enterprises that are not motivated by the opportunity to capture privacy-oriented customers, the evolving regulatory environment of the business may force a behavioral change. Although privacy is a much talked about topic, security suppliers have largely ignored the need for solutions that enable enterprises to move forward while ensuring privacy for customers. Therefore, IS buyers must be exceptionally creative during the next two to three years in moving the enterprise into a new era of privacy. With Respect to End-Users: Achieving Thoroughness and Privacy As new web management solutions permit better collection of End-user information, Web site operators must balance the need for data against the need to respect End user privacy. This paper examines the technologies behind the latest systems, comparing them in the context of the privacy issue. The paper also examines Content Annotation technology and how it balances comprehensiveness against privacy in the data collection process. Six Signs that your e-Business is Trustworthy In their rush to the Web, some businesses have overlooked the crucial role that trust plays in building customer relationships online. Given the notoriety of Internet fraud, earning consumer confidence "virtually" has become a real challenge -- one that cannot be addressed with security features and privacy controls alone. Research conducted at the Institute for Knowledge Management highlights six factors that influence a consumer's trust and willingness to do business with a Web-based enterprise. |
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